Seth Godin – amazing marketer – shares unique perspectives that we can use to launch our coaching services.
Go for the smooth pace to keep on the long run
If you were selling a miracle medicine, you’d launch with a huge buzz, take your money quickly and disappear, fearing that the magic may not last long.
You’d better make a loud launch at a quick pace, with a lot of pressure: circus performance.
When we sell coaching, we need to build trust, earn certifications, gather testimonials, nurture relationships, hence we play on the long run.
We’d better adopt a smooth pace to keep on the long run.
Go for the 10 trusting ones
In a circus performance, you need to attract many, many, many people, because it’s a one-shot game.
When we launch coaching services, we need to reach to 10 trusted people who truly appreciate our work and want our help. Then wow them enough that they share with others, who will share with others, who will share with others…
Check the eyebrows
One final insight: when sharing about our new coaching services, focus on the listener’s eyebrows.
- frowning: not raising enthusiasm, need to review our copy
- upward lifted: GO, GO, GO!!!
Enjoy listening to the full podcast below…
